Like the hand-painted billboards before them, neon is becoming an uncommon advertising art.īut don’t turn off the lights just yet for those who desire a handmade aesthetic, the nostalgic blaze of neon can’t be replicated. ![]() These days, more and more neon signs are being replaced by cheaper and more adaptable L.E.D. ![]() But even neon isn’t immune to the endless march of technology. ![]() From highly visible billboards to dust-covered signs in bodega windows, neon is a marketing staple that helps businesses shine. In the century since their invention, neon signs have become one of marketing’s most ubiquitous tools. They’re an increasingly rare breed as more businesses opt for LED over neon, shops specializing in the inert gas become harder to find. Let There Be Neon has been making neon signs for businesses, artists, and decoration for 40 years, shipping work all over the world. Their transformers give off a faint hum, audible only when the movement inside manages to stop for a moment and take a breath. Inside is a nonstop barrage of motion-shipments coming in and going out, designers working feverishly behind large monitors, phones ringing, salespeople discussing color options, and-in the very back-craftsmen bending and shaping tubes of glass with the formidable heat of gas torches.Īll of this under the glow of neon lights in every size, shape, and color. The shop at 38 White Street in Lower Manhattan buzzes both literally and metaphorically.
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